Antonin Laurent

Hello everyone, I am Antonin LAURENT, happy creator of LookUp!

Today, I dedicate a large part of my daily life to promoting a healthier and more virtuous lifestyle. Fight against a sedentary lifestyle and the impact of office work on health. All while highlighting the circular economy approach that can be used in the design of everyday products.

With LookUp, we have developed a range of ergonomic products for the office made in France using materials from the circular economy. Enough to feel good and reduce muscle tension linked to long days of work on the laptop. All while contributing to the revaluation of materials and therefore not exploiting new natural resources.

I owe my eco-responsible commitment to a trigger, an awareness:

After growing up in a family where outdoor sports were an important part of our weeks, it was during my studies that I met Renaud HERMEN, founder of the Water Family association: du Flocon à la Vague. Linking sport to environmental protection was an integral part of raising awareness and I was able to discover, through his speech, the full (invisible) impact of the products we consume daily.

In this sense, I am committed to raising awareness of the impact of our lifestyles on the environment, I first joined several environmental defense associations such as the Water Family from flake to wave , Surfrider Foundation , or We Are Ready . This allowed me to become aware of the different societal and environmental issues and to see the action levers that each individual can put in place to act.

The way I perceive the world around me and the way I interact with others has been strongly influenced by my childhood and sport, which leave me with memories of magical moments in nature and which makes me want to take care of myself, others and our environment. Readings and meetings which also opened my mind and allowed me to deconstruct many thoughts and behaviors.

I like to think that the desire to support noble causes is contagious. So if I had to give advice to those who have not yet taken the plunge: commitment brings a real source of well-being and we find it in every action we do for ourselves, for others or for the environment. We take more and more pleasure in getting involved and nature, others or our body reward us! So whether it's cycling to the office, eating less meat, changing banks or buying better designed products, this blog article is your sign to take action! The hardest part is getting started.

However, adopting a more ethical and responsible lifestyle is not a linear process; I myself still travel too much in a private car during weekend activities to go surfing or running in the mountains. I'm trying to get into cycling more seriously when I don't have any external meetings, but it's getting worse in the Basque Country!

Find more information on what Antonin does right here .

Or on Instagram: lookup_france

Venitz - le